Some girls say that the pavada-blouse attracts unwanted attention. "In a sea of college-going girls in salwar kurtas, you are a speck. But in pavada and blouse, you are the cynosure of all eyes. I like the dress, but not the attention of the local Romeos," says R. Shirin of the College of Engineering.
As far as dressing is concerned, Hindi films and TV channels are the textbooks for youngsters. "If the Raveena Tandons, Shilpa Shettys and Rani Mukherjees do not wear the pavada (they may not have even heard of this dress!), will our girls do?" asks Revathy, a housewife. "Even Malayalam films have few heroines clad in pavada."